higher education

  • Geofence around London, for the purpose of higher education marketing for universities and colleges
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    Geofencing and IP address targeting: The future of higher ed marketing

Geofencing and IP address targeting: The future of higher ed marketing

Universities and colleges have had significant success in personalizing acceptance letters – from sending golden tickets to pet rocks. Students want to feel like they’re individuals, not numbers, to a school.

But what if you could apply the success of personalized acceptance letters to other spheres of your marketing and engagement strategies? What if you […]

By |November 13th, 2017|Higher Education|0 Comments|

6 sessions you don’t want to miss at EDUCAUSE on Thursday

We’re excited for EDUCAUSE this week – one of the biggest conferences convening higher education and IT professionals and vendors. For people who work, think, eat, and breathe at the intersections of higher education and technology, it’s like a five-day Christmas.

With over 500 sessions over five days, choosing how to spend your time […]

By |November 2nd, 2017|Uncategorized|0 Comments|

“Are adjuncts worse teachers?” is the wrong question

After years of working with Canadian colleges and universities, I’ve seen a striking growth in the number of instructors that are adjuncts – non-tenure track faculty members who work part-time and are paid per class they teach. 

According to the Ontario Public Service Employees Union, over the last ten years the number of part-time teachers […]

By |October 12th, 2017|Higher Education|0 Comments|

How can big data help university students graduate?

Predictive analytics – once the domain of insurance companies and sports teams – is now being harnessed by universities with struggling students.
Big data is hiding behind your music recommendations on Spotify, the movies you’re shown on Netflix, and the products “you might also like” on Amazon. The technology uses predictive analytics – collecting data […]

  • Photo of female professor smiling at camera
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    Gender bias in course evaluations – and the easiest way to reduce it

Gender bias in course evaluations – and the easiest way to reduce it

Want fairer course evaluations for female instructors? Write better questions.
It’s the end of the semester, and students’ course evaluations are trickling in. More often than not, students fill out evaluations begrudgingly, only after being urged by their professors, who understand that evaluations can be the deciding factor when it comes to tenure, awards, and […]

The Biggest Budgeting Blunders and How to Solve Them

Whether you’re a department chair at a small college or a major research university, we know that preparing each semester’s budget is one of the most stressful and thankless parts of your job. There are so many things to consider: building overhead, office supplies and personnel are the biggies, and you know better than […]